Source: http://www.iracing.com/inracingnews/other-news/touring-cars/btcc/viewing-figures-up-by-a-third/
Jean Pierre Jabouille Jimmy Jackson Joe James John James Jean Pierre Jarier
Saturday, May 28, 2011
Viewing figures up by a third
The number of people watching the British Touring Car Championship on television has gone up by a third, according to ITV. Viewers are up by 34.6 per cent for the first three rounds this year, compared to the 2010 average. Official figures from the Broadcasters Audience Research Board show Brands Hatch's opening event of 2011 attracted 21 per cent more viewers than the Kent circuit's corresponding round from the previous season.
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